Green Mountain Coffee - An Environmentally Friendly Coffee Product


Defined Tag: Green Mountain Coffee.

Green Mountain Coffee Roasters was founded in 1981 and started doing business from a small cafe in rural Vermont. It wasn't long before they outgrew the small cafe and started in the wholesale coffee business. Green Mountain Coffee can be found in supermarkets, restaurants and offices throughout the country. They are now a multi-million dollar business. However, they are a little different from the other big coffee roasters out there. The way they conduct business may impress you.

The Green Mountain Company is totally committed to the environment. While other companies, especially those in Central America, are using heavy pesticides, ignoring the rights of employees and clear-cutting the forests destroying key bird habitats, Green Mountain is developing environmentally friendly ways of producing their coffee. In 1998, they produced a line of bird friendly, certified organic coffee named the Stewardship line of coffees. Participating growers must meet specific criteria and demonstrate commitment to their environment and their employees.

They support local and national organizations by donating coffee and 5 percent of their pre-tax profit goes to social responsibility initiatives. They have a program called community action for employees or CAFÉ. This program enables the employee to take paid time off to volunteer in the community. Another important thing to note is that Green Mountain Coffee Roasters is partially employee owned. Employees are encouraged to think and act like owners of the company. This goes a long way to making the working environment more cohesive.

Green Mountain Coffee also participates in the sale of fair trade coffee. Fair trade helps families in developing companies market their coffees on the international markets. By doing this, farmers are able to receive a fair price for their products. This leads to a higher standard of living allowing the farmers to feed their families and send their children to school instead of working in the fields.

By receiving a fair price, farmers can avoid cost-cutting practices that compromise quality. Most certified fair trade coffee, tea or chocolate is organic and shade grown, which means that it provides shelter for migratory birds and helps reduce global warming.

Green Mountain Coffee receives excellent reviews for taste and service. They offer a variety of flavored coffees such as chocolate raspberry truffle and mocha nut fudge. They also offer a selection of delicious exotic teas and cocoa mixes.

Recently, they have signed into a partnership with the Newman's Own organic. These two companies share the same vision of social responsibility and fair trade practices.

If you are looking for a coffee that can provide excellent quality and service, look no further. Green Mountain Coffee Roasters can provide you with everything you need for your office coffee, your store inventory or just your home. By ordering from Green Mountain Coffee you are not only assured excellent coffee, you will also be doing your part to help protect the environment. This is the only world we have, and we need to begin to take good care of it, even if it's only one cup of coffee at a time.

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